The Invisible Flood of Information We Navigate Every Moment

Every second, our brains are bombarded with over 11 million bits of information—a sensory storm of sights, sounds, textures, and more. Yet we can only consciously process about 50 bits per second. The vast majority—99.9995%—is filtered out before we’re even aware of it.

For neurotypical individuals, this filtering system works automatically, allowing the brain to prioritize new or relevant information. But for neuro-atypical individuals, especially those with developmental disabilities, the process can be far less linear. Information might need to be consistently available rather than fleetingly introduced. The challenge isn’t just about what information is presented—it’s about how, when, and how often.

In the programs I develop, I prioritize designing for different rates of absorption. This means making key information accessible throughout an activity, allowing for repeated exposure, and creating multiple points of engagement. Whether through visual cues, hands-on materials, or verbal reminders, the goal is to create an environment where participants can process information on their own timelines.

Designing with this kind of flexibility helps ensure that information isn’t just encountered, but actually absorbed and understood. By meeting people where they are, we create more equitable opportunities for participation, learning, and growth.